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The Algo! ˚ ΰΌ˜β‹†ο½‘Λš

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what's scarier than the monster under your bed? oh, the algorithm...

The algorithm is basically a system that pushes certain content based off of:
β€’ what you interact with
β€’ updates pushed by the developer
β€’ 'likes' and 'reposts' you make


Some people might think that "The Algorithm" is harvesting every point in their lives, or out to get them. Definitely a valid concern! However, besides fear-based sentiments and blissfully uninformed legislators, there isn't much research to back this up.The best way to help reset the algorithm:
- regularly delete cookies/history in your browsers (set a schedule in your settings!)
- Within Facebook, control which Ad Partners see your content. link here


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Cookies! β€§β‚ŠΛšβ€ΰΌ‰β€§β‚ŠΛš.

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Oh how I wish they were actual cookies...

Cookies are basically a way for a corporate marketing to track who you are without getting personal information. Cookies can be activated by:
β€’ Ad / Email Campaign special links + Offsite Ads
β€’ Search Engine direct links via searches
β€’ Anonymized data from 3rd parties
You can clear these cookies and trackers by going and clearing your 'cache' or 'data' within your web browser settings.


Pros
βœ” Can enable improved marketing campaigns
βœ” Does not include any hyperspecific private information about consumers
βœ” Can be deleted upon request in compliance with applicable law
βœ” Data sold to ad partners is only used for algorithms, not for Personal Information hoarding
βœ” Recommendation Systems (Like on Pinterest or Spotify) can improve based off your activity

Cons
βœ— Can be annoying to the consumer / end user
βœ— Ad spend for companies is often hefty
βœ— Prices on websites can change unless you delete cookies often

I will discuss more about this in This Article feel free to reference this or any other page linked below as well!

Yes! They help the website remember who you are for that session, where you last were, and your login location :)

  1. Not exactly, but aggregated data of ALL user categories, interests, user personas are sold to ad partners for ad quality purposes.

Yes, sometimes they can and especially dependent on seasonal demand, location you're at, etc. Cookies are not the sole factor on why prices are high.


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Data β€§β‚ŠΰΌ‰β€§β‚ŠΛš.

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Beep Boop... Beep Boop...

Data can be either very useful or very dangerous depending on context. Many social and e-commerce companies have violated privacy laws over the years and have had to pay gigantic fines as a result.However, some companies are not held fully liable; in fact, quite the opposite. 23AndMe was recently allowed to sell DNA and Genetic information of millions of people; even if you delete your data it is still with them.


Pros
βœ” Old friends can find you on social media and catch up
βœ” Algorithms can be more finely tuned to your interests over time
βœ” More information makes your experience feel more personal (But can often also be a privacy blindspot)

Cons
βœ— If you're in the USA and Canada, Data Brokers can post your information publicly
βœ— Not every social media website is compliant with privacy regulations
βœ— Privacy + Moderation efforts are not universal and can vary widely per website


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Λšβ™‘βŠΉβ‹†π™šβ‚ŠSocial Media Privacy β‹†π™šβ‚ŠΛšβŠΉβ™‘

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Beep Boop... Beep Boop...


Pros
βœ” fixing privacy settings on your social media accounts allows for peace of mind
βœ” limiting who you talk to and what info you give out allows you to further practice good opsec

Cons
βœ— you are often times at the behest of a social platform, and many are regularly compromised
βœ— this also includes old passwords, private info you added in the past, and more
βœ— unfortunately some people are relentless and will not stop creeping


Resources

βœ” Operation Privacy
βœ” Terms of Service - Didn't Read
βœ” What's my Name Username search


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